Smile with Style Orthodontics | 1386 Cherry Bottom Rd, Gahanna, OH 43230 614-428-8002

Codee orthodontic growth bundle

Turn one orthodontic site into a scan-ready patient growth system.

This proof concept keeps Smile with Style's existing domain and brand, then adds the missing Codee lanes around it: QRCodee, consult pages, parent guides, referral pages, weekly product lanes, giveaways, and a six-month campaign rhythm.

One scan pathQRCodee routes print, shop, guides, and review into one hub.
Client workspaceThe office can request updates and order more tools.
Stripe-readyCheckout starts through the live Codee Stripe route.
6-month planEvery month gets a reason to post, print, scan, and follow up.

Free audit result

What Codee sees from the current site.

The site has useful trust signals, treatment pages, technology language, and community proof. The failure is not the practice. The failure is that the current web experience does not package every offer into fast, measurable patient actions.

Offer-readiness score

58

The practice already has trust. The opportunity is converting that trust into focused QR destinations, product lanes, and repeatable campaigns.

Trust is present

Years in market, treatment language, office location, phone path, and recognizable branding already support a strong offer.

Action paths are scattered

Patients can call, but campaign traffic does not yet land on one guided decision path built for scanning and follow-up.

Revenue lanes are hidden

Education, referral handoffs, giveaways, and shop products can be packaged without disturbing the main site.

Visual friction

Strong content, heavy presentation

The current page uses overlays, dark treatment cards, large background sections, and a long scroll. Codee can keep the same shell language but make the patient path easier to scan on mobile.

Conversion gap

Call and contact exist, but campaigns need destinations

Phone and contact buttons are present. What is missing is a unique QR destination for each campaign: teen consults, adult aligners, referral partners, school events, and retainer care.

Income lanes

Patient education can become a repeatable product system

Guidebooks, merch giveaways, referral kits, and comfort-care products give the practice recurring reasons to post, email, print, and follow up without rebuilding the main website.

1

Scan

QRCodee sends one flyer, one card, or one event into the right Smile With Style lane.

2

Educate

The patient opens a consult, treatment, referral, or guidebook page with the next step already clear.

3

Capture

The office gets a reason to follow up through guides, giveaway interest, or consult intent.

4

Sell

Approved digital guides, comfort products, and merch campaigns create controlled income lanes.

5

Repeat

The workspace keeps the campaign active with new flyers, QR targets, and monthly updates.

Playwright scan decision board

What should be kept, removed, and added before promotion.

The live scan showed the demo already has the right lanes. The next win is shortening the decision so the office can approve the first launch without reading every page.

Keep

The one-path offer

Keep one QRCodee, one consult route, one Flyer100 giveaway, one workspace, and one Stripe activation panel.

Remove

Anything that slows approval

Remove duplicate QR paths, disconnected product pages, and public patient checkout until the practice approves pricing and fulfillment.

Add

A launch order

Add a clear first release: QRCodee, consult lane, Flyer100 giveaway, workspace review, then Stripe/shop activation.

Launch first

Start with the scan-to-consult system and weekly giveaway flyer. Keep the shop lane approval-gated until the office confirms product language, refund rules, and fulfillment.

QRCodee package

One branded scan path controls the full demo.

This single QR sends every print piece, flyer, giveaway insert, and referral card into the Codee-hosted Smile With Style system. From there, the practice can route people to consults, guides, shop lanes, referral support, or checkout.

QRCodee for Smile With Style Codee demo

Smile With Style Codee QRCodee

Center logo QR leading to clients.codee.chat/smilewithstyle. This is the one campaign path for flyers, cards, referral pads, merch inserts, guidebooks, and the client workspace.

Codee site shell

A cleaner version of the existing pages.

The main domain stays authoritative. Codee adds campaign pages that are easier to update, easier to share, and safer to test before touching the existing WordPress build.

Why this wins the offer

Codee does not replace their website. Codee gives every campaign its own job.

The main domain stays trusted. The Codee layer becomes the fast-moving business system: QR campaigns, guidebooks, shop tests, referral rooms, review rooms, and checkout-ready offers that can change without waiting on a full website rebuild.

Audit proof Live demo lane Client approval Paid Codee build

Income and trust lanes

Not just a redesign. A business system.

These lanes create reasons to scan, share, purchase, and return. Final pricing, medical language, and fulfillment must be approved by the practice before public release.

Free guide

First Orthodontic Visit Checklist

Lead magnet for parents who are not ready to call yet. Includes what to expect, questions to ask, and a call button.

Lead captureFree
Paid guide

Braces and Retainer Care Bundle

Paid patient-support guide for braces day one, soreness planning, retainer care, school routines, and emergency reminders.

Digital product$19
Paid guide

Adult Aligner Confidence Guide

Adult-focused guide that explains consult flow, daily aligner habits, confidence objections, and how to start the conversation.

Digital product$17
Giveaway

Smile With Style Tee + Retainer Case Kit

Merch giveaway for school events, consult conversions, review campaigns, and referral partners. QR insert routes people back to the campaign page.

Promo laneWeekly
Comfort product

Smile Comfort Lip Balm Week

A cosmetic lip-care product lane for dry-lip comfort during colder months, sports seasons, and appointment giveaways. Not a medical treatment.

Shop lane$12
Partner lane

Dentist Referral Support Kit

A QR page and printable handoff for referring dentists with appointment context, records checklist, and parent-friendly language.

B2B trustIncluded

Product note: lip-care copy should stay cosmetic and comfort-based. Persistent cracked, bleeding, infected, or painful lips should be handled by a licensed clinician.

Six-month campaign

Every month has a scan path and a reason to follow up.

This is the part that makes the bundle ongoing. The site is not a one-time design. It becomes the office's reusable patient education and local marketing engine.

Month 1

Scan-to-consult foundation

Launch QRCodee, consult page, call/map buttons, and first free checklist. Use front-desk and referral pads first.

Month 2

Back-to-school early evaluation

Teen braces and parent consult campaign with a school flyer, QR code, checklist, and giveaway entry.

Month 3

Sports and retainer care

Retainer care, mouthguard awareness, braces comfort reminders, and a small merch giveaway for local teams.

Month 4

Adult aligner confidence

Adult Invisalign or clear-aligner education page, confidence guide, and call-to-consult follow-up campaign.

Month 5

Referral partner kit

Referral landing page for dentists, printable QR card, records checklist, and short patient handoff copy.

Month 6

Winter lip comfort and new-year smiles

Cosmetic lip balm giveaway, new-year smile confidence campaign, paid guide bundle, and review/refer follow-up.

Invoice-ready bundle

Codee Orthodontic Growth Bundle for Smile With Style.

This is ready to become the client invoice after final approval. It includes the proof concept, QR assets, site shell, guide lanes, product lane structure, and six months of campaign planning.

Smile with Style Orthodontics logo Codee logo

Secure Stripe checkout

Activate the Codee Business Suite build slot.

This live checkout starts the $2,500 Codee Business Suite package that powers the mini-site, QRCodee, CodeeFlyer100, CodeeFlyer250, client workspace, review room, and 30-day edit window. The extra campaign and product-lane items remain listed below for the final client invoice after approval.

Stripe Checkout Eligible Apple Pay Klarna when eligible Cash App Pay

Stripe controls which wallets appear. Apple Pay appears only on eligible Apple devices/browsers with a valid wallet. Klarna appears only when Stripe marks the checkout eligible.

Immediate proof

They can open the demo, scan the QR, view the flyer, review the workspace, and see a real Stripe Checkout redirect today.

Business value

The bundle is not just a page. It is a patient education, referral, shop, and campaign engine tied to tools the office can keep ordering.

Approval-safe launch

Medical copy, giveaway rules, fulfillment, and patient checkout stay gated until the practice signs off.

Line Included deliverable Value
1 Free audit conversion into a Codee-hosted orthodontic growth plan $0 included
2 QRCodee image pack with logo center and one Codee-hosted campaign QR $49
3 MiniCodeeSite shell: home, consult path, treatments, guide library, referral page, shop lane, campaign plan $2,500
4 CodeeFlyer250 campaign starter for back-to-school or first-consult push $250
5 Six-month campaign calendar with merch, guidebook, referral, and comfort-product lanes $750
6 30-day edit window after client review: wording, pages, QR targets, product pricing, and campaign order Included
Recommended invoice total $3,549

Draft concept only. The live practice must approve medical wording, pricing, product fulfillment, privacy handling, giveaway rules, and any patient-facing claims before public promotion.